Yahootube? We'll let you decide on an appropriate name while you digest the latest rumors from Silicon Valley: Yahoo is reportedly planning to launch its own Web-based video platform (a laYouTube) in the next few weeks.
The key difference? You likely won't see the site flooded with cat videos and multiplayer gaming clips, as it's reported that the content on Yahoo's video site will be hand-selected by the company. In other words, it won't be a free, open platform for anyone to upload whatever they see fit; Yahoo seems to only want popular, eye-opening content on the site from popular, eye-opening video publishers.
At least, at first. According to a report from Recode, Yahoo might consider opening up its to-be-named video platform at some point in the future – perhaps a year out, perhaps longer. Yahoo might even develop its own content management system if it does open up the platform to more users; that, or rumors suggest it might just go out and buy an existing one, with some speculating that Vimeo might be a viable candidate.
Yahoo is allegedly going after some of YouTube's bigger draws to see if they'd be willing to jump over to Yahoo's video initiative. In return, Yahoo is allegedly promising better advertising revenue, guaranteed advertising rates, and stronger marketing – up to and including possibly being featured on Yahoo's home page itself.
It remains to be seen just how well a YouTube competitor might be able to bolster Yahoo's bottom line — or, at least, make its core business offerings feel a bit more higher-profile. Yahoo has taken a bit of flak from investors and pundits alike for being unable to kick its online advertising business into high gear under CEO Marissa Mayer's tenure. While that's not to say that a new video platform would be a panacea, offering up a realistically sized competitor to the Web's top video site could at least expose Yahoo to new areas of business… and new ways to generate advertising revenue.
Yahoo tried, and failed, to purchase popular video streaming site Dailymotion last year. Its bid, rumored to be around $300 million for up to a 75 percent stake in the site, fell apart when French representatives told ex-Yahoo COO Henrique de Castro that they were no longer interested in having an American company purchasing the "French Internet success story."